Branded Residences Raise the Stakes for Luxury Expansion
As branded residences expand into new destinations and categories, partner quality and long-term delivery become critical strategic decisions.
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Luxury Brands Are Refocusing on Distinctiveness
Recognizable house codes, heritage and human stories are putting distinctiveness back at the center of luxury marketing.
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Luxury Growth Requires a Market-Specific Playbook
Luxury opportunities across the Americas call for market-specific customer, category and distribution decisions while preserving a consistent brand identity.
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The U.S. Luxury Consumer Is Becoming More Selective
Published: September 2026 Executive SummaryAccording to Reuters, U.S. consumers are becoming more deliberate about where they spend as economic pressure and elevated gasoline prices affect household budgets. Yet affluent consumers continue to support premium and luxury brands, with companies including Ralph Lauren, Estée Lauder, Tapestry and Birkenstock reporting continued demand for higher-priced products. Reuters notes…
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Premium Consumers Are More Selective Than Ever
Published: August 2026 Executive SummaryConsumers remain willing to invest in premium products, but only when brands clearly communicate differentiated value. Economic uncertainty has not eliminated luxury spending; it has increased scrutiny. Consumers are becoming more intentional about where they spend and why. Why It MattersStrong positioning matters more than broad awareness. Organizations must articulate a…
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Why Great Luxury Brands Still Lose Value
Published: August 2026 A great luxury brand can have an exceptional product, strong awareness, loyal customers, beautiful stores, and decades of carefully built equity, yet still become less valuable. Not because one major decision went wrong. More often, it happens gradually. The business makes a series of decisions that each appear reasonable, but together begin…
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AI Can Recommend Luxury. It Still Cannot Create Desire.
Published: July 2026 Executive SummaryAs AI shopping assistants become mainstream, many luxury executives are asking how quickly they should embrace agentic commerce. According to new research highlighted by Forbes, AI excels at helping consumers evaluate known needs, compare products, and complete transactions. What AI cannot currently do is create desire. Luxury purchases often begin with…
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Five-Star Service Is Becoming the Ultimate Competitive Advantage
Published: July 2026 Executive SummaryDuring a Harvard Business Review Executive Live discussion, Four Seasons CEO Alejandro Reynal emphasized that scaling a luxury brand does not mean standardizing experiences. Instead, the challenge is maintaining exceptional service while expanding globally. As products become easier to replicate and AI accelerates operational efficiency, personalized service becomes increasingly difficult to…
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The Most Valuable Luxury Brands Are Selling Meaning, Not Products
Published: July 2026 Executive SummaryThe luxury market is entering what many analysts describe as a “meaning economy.” As years of rapid price increases, economic uncertainty, and changing consumer priorities reshape purchasing behavior, affluent buyers are becoming more selective about where they invest their money. Research suggests consumers are increasingly asking a different question before making…
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The New Front Door of Luxury Is AI
Published: June 2026 Executive SummaryLuxury discovery is undergoing its most significant transformation since the rise of ecommerce. Consumers are increasingly beginning their purchasing journey through AI platforms rather than traditional search engines or social media. Instead of browsing websites, they ask ChatGPT, Google AI Mode, Perplexity, and other AI assistants which brands they should trust….