Published: June 2026 Executive SummaryAccording to Reuters, global luxury brands are increasingly concentrating investment in the U.S. luxury market as demand softens in several international markets. Strong household wealth, technology-driven income growth, and expanding affluent populations are encouraging brands to open new flagship stores beyond traditional luxury destinations. North America has become a strategic priority…
Published: May 2026 Executive SummaryArtificial intelligence is rapidly becoming embedded throughout the luxury value chain, from demand forecasting and inventory optimization to personalized clienteling and creative ideation. Yet Deloitte’s latest research concludes that AI should enhance, not replace, the qualities that make luxury brands distinctive: craftsmanship, exclusivity, authenticity, and human connection. Brands that treat AI…
Published: April 2026 Executive SummaryA 2026 survey conducted by Vogue Business found that consumers see value in AI when it improves convenience and creativity behind the scenes. However, respondents remain hesitant to replace human interaction during luxury shopping experiences. Most consumers still prefer in-store purchasing, and many believe visible AI diminishes the exclusivity and emotional…
Published: April 2026 Executive SummaryDeloitte’s Global Powers of Luxury 2026 finds that industry leaders are shifting away from aggressive expansion toward disciplined growth. Rather than pursuing volume at all costs, executives are prioritizing pricing power, operational excellence, immersive flagship experiences, and long-term brand desirability. Most surveyed leaders expect stable or improving margins despite continued global…