# Consumers Are Beginning to Trust AI to Make Purchase Decisions

> Source: https://premierventures.net/consumers-are-beginning-to-trust-ai-to-make-purchase-decisions/
> Author: premierventures
> Published: 2026-08-06
> Updated: 2026-08-20

## **Published:** June 2026

**Executive Summary**Accenture's global research reveals that consumers are increasingly willing to delegate purchasing decisions to AI agents. Nearly three-quarters of surveyed consumers said they would trust an AI assistant to make purchases on their behalf. This shift fundamentally changes how brands compete: organizations must earn the confidence of both consumers and the algorithms making recommendations. Trust, structured information, and verifiable value are becoming essential competitive advantages.

**Why It Matters**The future of customer acquisition will depend not only on influencing people but also on becoming the brand AI systems consistently recommend. This elevates AI discoverability from a marketing initiative to an executive strategy.

**Key Takeaways**• AI agents are becoming influential purchasing advisors.
• Trust now extends beyond human perception.
• Clear, verifiable brand information matters more than ever.
• AI discoverability is emerging as a strategic capability.

Sources
**Accenture – Talk to My AI Agent: The New Rules of Brand Value**

[https://www.accenture.com/us-en/insights/consulting/talk-my-ai-agent](https://www.accenture.com/us-en/insights/consulting/talk-my-ai-agent)